Why is Google Analytics so Important for Small Businesses

Google Analytics is a free tool to help you get a deeper understanding of who comes to visit your website. It gives a business website owner a snapshot of traffic statistics. There is a paid version of Google Analytics (called Analytics 360) but most Users can likely get all of the features they need from the free version, which is perfect for individuals and small to medium-sized companies. View a comparison between Google Analytics and Google Analytics 360.

Google Analytics helps you understand your site Users and how they interact with your website. You can use that information to better evaluate the performance of your marketing, content, products, and more. Google’s unique insights and machine learning capabilities help get the most out of your data.

Google Analytics is built to work with Google’s advertising and publisher products so that you can use the insight from your analytics to reach the right customers if you want to start advertising with Google (AdWords).

Google Analytics Features

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
  • Integrates with Google Ad Words
  • Basic Funnel Reporting
  • Can have up to 50 properties in one account
To summarize, Google Analytics is user-oriented and provides data related to those who visit and interact with your website.
ATC Web Solutions works with Google Analytics
Image of Google Search Console menu

Google Search Console

Google Search Console (which used to be called Google Webmaster Tools) is another free search analyzing tool from Google. It helps site owners monitor how Google views their site and gives information to help be successful in search results. With a focus on impressions, site users are able to study things like click-through rates (CTR), search queries, crawl errors, links from outside websites, and HTML errors.

You can view referring domains, rich search results, mobile site performance, the highest-traffic queries and high-traffic web pages. You can identify your highest click-through-rate web pages too. You can monitor your CTR and your impressions over time. Plus you can identify your highest-ranking and lowest-ranking pages. In addition, you can compare your site searches across desktop, mobile and tablet interfaces. These metrics are related to the ways in which your site appears to the search keywords and phrases that Users type.

The Google Search Console makes the above information available for website owners, of course, in addition to SEO marketers, webmasters and web developers to refine and help websites get found.

Once your website has been added to the Google Search Console, it starts tracking data for your website right away.

To summarize, the Google Search Console application is search-engine focused, providing tools and insights that can help website owners improve visibility and presence in the Search Engine Results Pages (SERPs). Whereas Google Analytics provides data on who visits and interacts with your website.

The bottom line is that both applications help to inform you on what is going on with your website.

View Google Analytics without leaving WordPress with Plugins

If your website is on WordPress, there are WordPress Plugins that allow you to see your stats and charts without ever leaving WordPress. After your website has been set up, you add your website into Google Analytics (make sure you are using the right email address when you register with Google Analytics) and then download one of the free or paid Analytics Solutions for WordPress, set it up and you’re ready to go! Some of the top analytics solutions available in 2020 for WordPress are MonsterInsights (paid subscription), ExactMetrics, Heap and WP Statistics.