Getting Help from Schema Markup to Stand Out on Search Engines

Schema is code that must be specifically inserted on the back-end of websites. It helps search engines return more informative and structured search results, making it easier for people to find the right web pages (and hopefully, your website).

Schema markup, a “semantic vocabulary” language, was created in collaboration with Google, Bing, Yandex and Yahoo! to help webmasters help their clients – can you image the discussions and decisions they had to make?!!

Once the concept and method of working with schema markup is inserted on a web page (usually the home page), it can help boost the website in the search engine result pages (SERPs).

Use the Google Structured Data Testing Tool to check the schema code on your website.

Example of what Schema Markup can do

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Example of Schema code results showing on Google

ATC Web Solutions Can Help Insert Schema on Your Website

Schema Markup is important because search engines want to present the best information possible when they get queries from Users. Google gets well over 5 Billion searches per day. When schema information is filled out correctly on a website, the search engines then have very specific information to “serve” on their results page. The search engines can then match the information to the User’s search query. This improves the User’s experience with search engines. In addition, it also helps with increasing the website’s ranking (get listed higher) in the search engine results page (SERP).

There are many types of schema types that can be used so make sure you discuss with your Webmaster (or Webmistress) which one is appropriate for your company. The more the more you do schema markup, the better your SEO will be.

Therefore, if you have Schema Markup on your website you are more apt to rank higher and have your website presented more often than other websites without Schema Markup language.