Force Support Services Knows Seismic Building
Force Support Services specializes in custom Mechanical, Electrical and Plumbing seismic engineering support for commercial buildings. Force Support Services does seismic calculations, full submittal packages for MEP, gives a PE stamp onto plans in California, understands shaft support engineering, vibration isolation design engineering and, in addition, they supply the needed seismic products that are required by MEP commercial contractors.
About Force Support Services
Force Support Services was founded in 2016 in collaboration with the Fluid Gauge Company, to support local MEP businesses with seismic engineering, during the building boom in San Francisco, California. The company quickly grew to support projects all over Northern California. In January 2019 Tim Lindfelt, P.E., an original founder, became the sole owner and moved the company to a larger office in Hayward. Now the material warehouse and the growing engineering group are under one roof where deliveries can easily be made to clients all over the Bay area.
Challenge
Tim had created his own company website on Wix. Unfortunately it had minimal content and it was one big page. He needed content, images and a more professional site.
Because the domain was still under the ownership of the previous organization, Tim and Ann worked together to get it under his ownership and moved to the same hosting company asa his website (which isn’t necessarily needed but it makes managing things easier).
Solution
ATC Web Solutions suggested going to a WordPress site where he could have more control and his overall costs, over time, would be less. Wix has a lot of marketing features that can be very useful but, for Force Support Services, those add-on features were not needed.
Ann and Tim reviewed multiple WordPress templates and we ultimately found the one that was a good fit. ATC Web Solutions created a site map that worked for Tim. Tim supplied Ann with the images and most of the content which Tim reviewed and approved.
The site was launched and a Google My Business listing was also created and verified.
A few months after the site was launched the domain was moved over to the hosting company.
Results
Since Tim is in a niche market, he really doesn’t worry about social marketing or ranking on Google. But with that said, every month ATC Web Solutions posts a posting on his Google My Business listing “showing off” one of his recent jobs. It just so happened that after 6 to 9 months of doing postings on GMB, Force Support Services landed on the first page of Google for the keywords “seismic MEP engineering in bay area.”
Suffice it to say that Tim is VERY happy with his new website.




Website Details
- ATC Web Solutions found WordPress template and customized it to meet the needs of Force Support Services
- ATC Web Solutions did the website development, organized the content, helped to write the content and collaborated on the images
- Force Support Services supplied the images
- Managed the quality control of the website
- Oversee the back-end maintenance
SEO
- Customized all the title tags and the meta description tags throughout the years
- Determined the keywords to focus on and used them throughout the content as content changed
- After receiving content from the client – inserted SEO keywords where appropriate
- As new content was posted, keywords were used as file names for images and web pages
- Made sure keywords were used for links and that every page had at least three keyword phrases
- When developing and in maintenance, broken links are checked
- Set up a sitemap.xml and had it verified by Google
- Set up site on https://
- Labeled images with keywords
- Optimized images
- Spell checked entire site
- Client Name : Tim Lindfelt
- Completed Date : May 24, 2021
- Company Name : Force Support Services
- Date : January 2021 to Present
- Technology Used :
• WordPress
• Google My Business
• Photoshop
• Illustrator
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